Sustainable Fashion Made Virtually Possible
Pyonea
Pyonea is a digital fashion app providing a sustainable alternative to one wear shopping habits.
With a virtual wardrobe and AR software, Pyonea allows users to experiment with styles, feature a different outfit in every TikTok or wear an extravagant dress for their Instagram travel shots, without purchasing a physical item.
This means less fabric going to landfill and a platform to support digital designers.
Concept Work
Deliverables: Branding, Custom Type, App Design, Art Direction, Video Animation
Date: 2022
More than an app to buy and wear digital clothes. You can customise your virtual wardrobe and share with friends.
Users can choose to search for new clothes or browse their feed to see what their followers are wearing, giving a more personalised shopping experience.
