For Scran That's Worthy of The Gram
Liverpool Indie Food Trail
With the development of cities over the past 10 years and the effects of the Covid-19 pandemic chain brands are everywhere, and independent businesses are disappearing. Without change we will lose the identity of our cities and there will be little to no independent businesses left.
The Indie Food Trail is an AR experience users can engage in to explore more of the city and find alternative options for food and drink that support local independent businesses. It tackles issues such as not being familiar to the area and makes the extra effort to find somewhere new and unfamiliar a fun interactive experience.
Deliverables: Branding, App Design, Art Direction