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Kick Off The Conversation
Mind x Sky Sports Campaign
This collaborative campaign between Mind and Sky Sports aims to tackle the mental health taboo and encourage male football fans to check in with their mates and share how they really feel.
The campaign is centred around the TV advertisement, a Sky Sports post-match analysis with a twist. Featuring Monday Night Football match analysts Gary Neville and Jamie Carragher, they analyse a conversation between a group of lads at a pub, discussing how to kick-off a conversation and support your mates when they’re in need.
Concept Work
Deliverables: Branding, Art Direction, Design, Film Production
Date: 2022
Amongst the live score and sports news updates, the Sky Sports app will send reminder notifications to check in with mates and reach out for support. The notifications will direct you to guided videos and articles on the campaign website, as well as links to external sources offering professional mental health services.
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