Lost in Translation

How do Netflix create excitement and spark conversation around non-English content? By doing what they do best. Creating a Netflix Original Documentary.

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‘Lost in Translation’ is a Netflix Original that looks at the cultural differences which build mistrust between the Subbers and Dubbers. Whilst the mockumentary is delivered with a sense of humour and dramatizes a trivial matter, it does link to larger questions around what is considered ‘Foreign’ by British people, and how their perceptions may affect their viewing choices.

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This mockumentary concept is our response to the Netflix D&AD Newblood brief 2022.