Ultra-Luxury Ocean, Yacht and River Cruising
SixStarCruises - World Travel Holdings
SixStarCruises are luxury cruise specialists, selling sailings and packaged holidays across 10+ cruise lines. In my role as designer, I created in-depth brand guidelines and design the daily marketing emails, frequent press advertisements, weekly direct mail and website campaign banners. My email designs have resulted in a 45% increase in email performance.
While working at World Travel Holdings
Deliverables: Email Design, Direct Mail, Press Advertising and Brand Identity
Date: August 2023 -Present
"Imogen's new email marketing designs have significantly contributed to a positive shift in performance. With the changes in style and approach Imogen has implemented, we’ve seen a remarkable 45% increase in email performance"
While on board the cruise lines' ships, I will photograph and film my experience on board. This content is then used within SixStarCruises marketing channels. I have created Instagram Reels and featured firsthand photography within my designs to showcase SixStarCruises knowledge and expertise.
I took the lead on the SixStarCruises brand guidelines, I created an in depth document and implemented the refined, comprehensive styling throughout all touchpoints. For efficiency across the rest of the team, I set up templates, quick info sheets and asset banks with graphics, icons and on brand imagery.
I created the guide as a reference for the internal design team, copywriters and content creators who work with the SixStarCruises brand. The guide helps in applying a coordinated, consistent and effective brand presence in all SixStarCruises content. By utilising the tools, resources and adhering to the guidelines I put together, my team are able to create on brand content every time.
