Content Creation For Students Against Corona
Students Against Corona
Students Against Corona is a student led initiative dedicated to helping those vulnerable and shielding during the Covid-19 pandemic. As Marketing Manager, I was responsible for leading my team to design and produce digital and print content and campaigns. I also joined weekly meetings with the Founders of SAC and head of other departments to plan and strategise the future of the organisation.
Deliverables: Content Creation
Client: Students Against Corona
A challenge we found was how to create a cohesive brand identity while still letting each hubs independent personality shine through. Another issue was that not every hub had access to high quality cameras. The solution we came up with to disguise the lower quality images and create consistency across editing styles was to add a colour overlay. This also helped with personalising each hubs identity and we assigned a primary and accent colour palette for each hub. The brand guidelines were passed on to each hub for them to use within their own social media and I would receive a weekly or monthly hightlights of events and achievements from each hub to be made into content for the Student's Against Corona social media.
Alongside being the Head of Marketing for the parent brand I would also create graphics content for the Loughborough Hub, one of the original hubs that created Student's Against Corona. Alongside social media content I also designed and produced a video advertisment and print material.